“Many sites provide an array of methods to interact with their offerings, but excesses in decision-making pressure can render less empowered visitors into a cyclone of stress from the barrage of questions being asked. As an industry, we place a great deal of emphasis on getting visitors to make decisions, but are we turning a straightforward path into a labyrinth with our need to know?”
Alexander Dawson discusses how providing users with too much choice can result in confusion and negative feeling towards a product.
Placing too many demands on the user to make many decisions on the spot rather than as the need arises, causes them to provide ill considered responses. Better to wait until they can make a more enlightened choice later.
